13 January 2005 12am - 12am
Thursday, January 13, 7 PM
Front Gallery: BGL
Need to Believe
“Junior lives in the city. He is 11 years old and goes to the neighbourhood school. Gilles, his father, is a computer programmer/analyst and his mother Gisèle is a telephone operator for a big company. Just like every Sunday afternoon, they go out as a family to an action movie to relax and share a communal extra-large popcorn.
Last Sunday, on the way home, they decided to visit a contemporary art exhibit. A few moments later, they leave stunned, not sure of having understood anything but carrying with them that strange blend of feelings that include discomfort, doubt and ambiguity. They return to their car in silence. Gilles suddenly has an idea: “Why not make a little detour through the new Mega Shopping Centre!”. After ten minutes of fastidious searching for a parking spot, they finally cross the electric doors. Gobsmacked, they discover the monthly special : Buy a home theatre system and receive the Muscle-Plus exercise machine free of charge! Proud of their purchase, they can now brag that they will be able to stay in shape while indulging in their passion in the comfort of their own home…”
– Excerpt from brochure text by Alain Star