| Shinobu Akimoto
Back Gallery June 21 - July 28, 2001 |
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Who is making what for whom? What is making whom for what? Prior to embarking on the IKEA Living Project Series, Shinobu Akimoto produced another work that laid the foundation for the complex and tangential space that the current project inhabits; the earlier piece framed the central questions that the IKEA works are predicated upon. In 1998, Shinobu came upon some small, daily ads in a London, Ontario community newspaper that were sponsored by the House Rabbit Society. The majority of these took the form of pleas or admonishments directed at owners and non-owners of rabbits to consider the well-being of the furry creatures the society had named itself for. Eventually, as a result of her dedication to the classifieds, Shinobu had the good fortune to meet with Debra, a society member, whose knitting talents included the ability to make tiny, white rabbit finger puppets -- each one finished with black details on its face. The cost of each puppet was $1.00, which Debra donated to a charitable cause. And so a professional relationship began between Shinobu ("the artist"), and Debra ("the artist") that yielded a group of one hundred knitted bunnies. It would be easy to accuse the artist (Shinobu) of the kind of ironic posturing of many contemporary cultural workers that manifests a fascination with the seemingly "pathetic" gestures considered culture-making among the middle class. And, it would be as easy to accuse the artist (Debra) of subscribing to a model that insists on the commodification of any kind of aesthetic production, no matter how institutionalized or domesticated. However, if we suspend these accusations in favour of viewing this project as a collaboration established according to mutual respect between artists; on a fair exchange of money for labour; on the self-understanding of each participant as operating according to her own definition of artistic integrity, then we must think of the work differently. Our most significant consideration must then engage the questions: "Who is making what for whom, and what is making whom for what?" Like a four-sided coin, the project declares that each time artistic authority is ascribed more fully to one of the producers, and/or each time the legitimating processes that attribute the title "art-making" to one side of the production model, the remaining "sides" of the work are obscured to the extent that the whole gesture becomes meaningless. It is only when the precarious balance between dual producers and tandem "worlds" (art/life) is acknowledged that the project operates as completely as possible: across a field of hybrid social subjectivities (artists/citizens) and in the intersection of contexts (the art world/daily life). Ultimately, these complex domains are what overproduce the identities of those who think of themselves as "artists," and of some of those who do not.
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In the IKEA Living Project Series, the role of artist/collaborator that Debra the bunny-knitter
previously took up is filled by a corporate producer. And here Shinobu
asserts the question, "who is making what for whom," as an implicit part
of the project. As a result, the audience has no assurance as to who has
made the folding chair or the little pull-carts on display. Even a close
inspection of the products is no guarantee that an assumed binary
division between Shinobu as a shopper and the Ikea factory worker as a
producer can either be proven or rejected. (In fact, Shinobu reports
producing from scratch, making adaptations to, or presenting various
ready-made IKEA wares.)
One of the most interesting aspects of this
present work is that it foregrounds the artificiality of the notion
"lifestyle" in relation to both the insidious marketing strategies of
the housewares company and to the production of the subjectivity of the
artist. With the former, the ownership of a product -- or preferably many
of them -- guarantees the consumer "ideas you can afford to have," and
enters her into an arena of social constructionism based on the equating
of post-Marxist design consumption with achieving social consciousness.
With the latter, the construction of the artist's "lifestyle" is at
issue. To emphasize this, Shinobu presents us with a conundrum. Given
that it is impossible to gauge whether any individuated aesthetic
production has occurred in making the objects, viewers must rely on the
proclamation by the artist that she is "an artist," and, more pointedly,
on her choice to inhabit such a lifestyle. Thus we are provided with an
antidote to traditional Romantic notions that inscribe the artist's
identity. We are offered instead a neo-Romantic idea that advances the
artist's self-understanding, and the audience's recognition of the
identity "artist" predicated upon acts of self-positioning, shopping,
and modestly intervening with or simply re-presenting ready-made
products. Ultimately, the Duchampian preoccupation with "art as
choosing" is extended in the IKEA Living Project Series to assert that
"being an artist is about choosing a lifestyle."
Patrick Mahon
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